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  • Yes I Am for Mentos®

    Wednesday, April 19th, 2017

    Yes I Am for Mentos

    The iconic Mentos® packaging is at the heart of a new co-branding and fashion collaboration in this latest “Yes I Am for Mentos®” launch.

    Now, Mentos® and an Italian peculiar fashion label, Yes I Am,…

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  • Refresh your car with Mentos®

    Thursday, January 12th, 2017

    car parts FINAL

    Amazing range of  Mentos® aromas created by Car Parts Trading!

    Fresh mint, straberry, green apple or mohito… Choose your favorite one or collect them all but refresh your car with MENTOS®.

    The car airfresheners can be found in several European…

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  • BDuck loves Mentos®!

    Saturday, November 5th, 2016

    2.picMentos® and the cute brand B.Duck, represented by a special and cuddly floating duck, teamed up to refresh all Hongkongese people.

    The “B.Duck x Mentos®” capsule collection includes a range of fashion and fresh cloths: t-shirts, pants, skirts… both for teens…

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  • Perfetti van Melle’s Marta Ballesteros on why Chupa Chups is performing ‘phenomenally well’

    Thursday, June 16th, 2016

    Marta Ballesteros

    With further expansion on the cards for Chupa Chups into the apparel and beauty markets, it seems there is no stopping this confectionary brand. Here, Marta Ballesteros, licensing area manager at Perfetti van Melle, hints at the property’s partnership…

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  • PERFETTI VAN MELLE CREATING ENJOYMENT!

    Friday, June 3rd, 2016

    retail article2The company behind the iconic Chupa Chups®, Airheads®, Mentos® and other brands continues to find new ways to extend its properties through licensing. By Jim Harris

    The Chupa Chups® lollipop brand has brought happiness and enjoyment to millions of customers…

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  • PERFETTI VAN MELLE TO SHOWCASE ITS LOVE BRANDS AT LICENSING EXPO FOR LIFESTYLE AND NEW FOOD & BEVERAGE OPPORTUNITIES

    Friday, June 3rd, 2016

    LICENSING EXPO

    Perfetti van Melle will be present at Licensing Expo with its brands Airheads®, Chupa Chups® and Mentos® and has exciting plans in store for 2017! The long-standing heritage and built-in brand awareness of these brands allows for massive opportunities…

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  • The new Mentos® toiletries line!

    Wednesday, May 18th, 2016

    mentos-man

    After the Chupa Chups® toiletries line launched last Christmas; Perfetti Van Melle scores another success in the beauty market, this time with Mentos® brand.

    Perfetti van Melle launched only in 2015 a dynamic licensing program in Europe and USA with Mentos®…

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  • MENTOS® AND CHUPA CHUPS® CREATE FRESH AND SWEET BUSINESS VIBES

    Monday, October 19th, 2015

    BLE2015

    This year Perfetti van Melle has showcased its brands Mentos®, Chupa Chups®, Airheads® and Frisk® in full grandeur at Brand Licensing Europe 2015. The brands offer a major opportunity to take fun and taste both to lifestyle oriented…

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  • BIG THINGS ARE WAITING FOR YOU THIS YEAR AT THE PERFETTI VAN MELLE BLE BOOTH!

    Thursday, October 1st, 2015

    MentosBeauty

    One more year Perfetti van Melle is excited to be part of the Brand Licensing Europe in a surprising setting which will reflect the enormous core essence of its gigantic brands Mentos®, Chupa Chups®, Airheads® and Frisk® in full grandeur!

    The…

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  • PVM to showcase its love brands at Licensing Expo

    Tuesday, May 26th, 2015

    chico

    The Perfetti van Melle Group, one of the leading confectionery companies in the world, offers its consumers new ways to experience its most popular brands: Mentos®, Chupa Chups®, Airheads® and Frisk®.

    The long-standing heritage and built-in brand awareness of these brands…

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